The venerable BBC is allowing its listeners worldwide to take its content .. and then do with it whever they want (within reason).
Check out BBC Backstage!
Imagine allowing your audience to do that with YOUR station or show? Actually, I am not sure that US copyright law would permit it. Ask your legal advisor before trying this at home. But, it sure feels to me like the wave of things to come..
Value Added Plus-Plus: Client Edification Efforts from Both Coasts - When Entercom’s The End in Seattle cut its spot load this summer, it caused quite a bit of talk. As you may recall in addition to lowering their hourly sp...
2 days ago