Have you seen or heard the Ad Council's new PSA campaign designed to get young people to vote?
Yeah, I know I am not anywhere near close to the target group's age, so my opinion is irrelevant. But, do you think that the Mad Ave creative types who designed this (and might even win an award for this creative) are actually going to get anyone to register to vote with these messages?
Make it Matter On-Air and On Social! - You have approximately 15 seconds to make a first impression. That is just as true in radio as it is in real life. The amount of time you are granted af...
3 days ago