Have you seen or heard the Ad Council's new PSA campaign designed to get young people to vote?
Yeah, I know I am not anywhere near close to the target group's age, so my opinion is irrelevant. But, do you think that the Mad Ave creative types who designed this (and might even win an award for this creative) are actually going to get anyone to register to vote with these messages?
What is Your Mobile Strategy? - *You can’t ignore this freight train. Your radio station must be active on the most used device, with the most personal impact, and an increasing role in ...
2 weeks ago