Have you seen or heard the Ad Council's new PSA campaign designed to get young people to vote?
Yeah, I know I am not anywhere near close to the target group's age, so my opinion is irrelevant. But, do you think that the Mad Ave creative types who designed this (and might even win an award for this creative) are actually going to get anyone to register to vote with these messages?
Formats with the Most Momentum Entering 2017: Questions to Ask As You Survey the Competitive Landscape - Towards the end of each year, Nielsen releases its Top Audio Trends report which lists the 10 leading formats in terms of share for the past January throu...
1 month ago