I saw your blog entry about the BBC allowing users to do whatever they want with their content, and it immediately reminded me of a somewhat similar concept that our extremely creative client station in Salt Lake City (KENZ) is doing -- Letting the listeners piece together an artist interview with those predone answers radio stations get on CD from record labels.
Whichever listener does the best (or most creative or funniest!) interview wins the prize.
Heres the link: http://www.1075.com/doityourself.php
- Jim Kerr
Director of Talent & Creative Services
Pollack Media Group/Dallas
Phone: (214) 324-9060
LES WAAS: MORE THAN JUST THE MISTER SOFTEE JINGLE CREATOR: His Thoughts on Today's Ads Plus Three Take-Aways For Better Creative - Like most of us in the business, you have my attention when you start talking about "creative" and about the people behind the work. So it was predictable...
3 weeks ago