Have you ever stumbled on something and said to yourself, "I don't fully understand the implications/ramifications of this, but it sure looks like something - whether it makes it or not - that is a clue to where things are going"?
I just did.
If you want to take a look, click here, and then if you have any theories or thoughts I'd love to hear 'em. (unless you're with the RIAA..)
LES WAAS: MORE THAN JUST THE MISTER SOFTEE JINGLE CREATOR: His Thoughts on Today's Ads Plus Three Take-Aways For Better Creative - Like most of us in the business, you have my attention when you start talking about "creative" and about the people behind the work. So it was predictable ...
4 hours ago