Ad Rants: Catering to the ever dwindling attention span and capitalizing on its name, One Second breath freshener has placed a once second commercial during every commercial break on every TV station in Belgium yesterday.
The ad shows a woman placing the gel on her tongue followed, quickly, of course, by a shot of the product. Other versions of the ad are set to launch in France, the U.K. and the Netherlands. The ad was created by Antwerp-based Duval Guillaume.
Advertising Age reviewed the ad and many bloggers have been gabbing since.
No, it is NOT the shortest ad of all time, or at least not the first.
It Gets Late Early Out There - Wisdom can come from anywhere. As a baseball fan - and especially a Yankees fan - learning of the passing of Hall of Famer Yogi Berra was sad news indeed....
2 weeks ago