Here Comes The One Second Commercial

Ad Rants: Catering to the ever dwindling attention span and capitalizing on its name, One Second breath freshener has placed a once second commercial during every commercial break on every TV station in Belgium yesterday.

The ad shows a woman placing the gel on her tongue followed, quickly, of course, by a shot of the product. Other versions of the ad are set to launch in France, the U.K. and the Netherlands. The ad was created by Antwerp-based Duval Guillaume.

Advertising Age reviewed the ad and many bloggers have been gabbing since.

No, it is NOT the shortest ad of all time, or at least not the first.