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6 years ago
Radio Programming Ideas For Personalities and Programmers, Especially Country Radio Broadcasters.
"This was our chilly plunge we did in Lake Michigan last week for Relay For Life. We raised over $2000.00 in just a few hours to get their drive jump started. I was supposed to jump, but of course I talked a volunteer hot girl in a bikini to do it for me....Ha Ha....But other morning team members Hervy and Colin did it! Great stuff."
"One of the things I always try to do is ask questions that begin with the word why. Don't ask questions that go over, tops, two sentences." - King
"Study radio ratings and you realize that it comes down to three words: Concise, Crisp, Compelling. If it's not going to be concise and crisp, it better be extremely compelling." - Sislen
"Each winter we do a "coats for kids" drive. It's sold, but it's a lot of work. We put barrels at sponsor's stores, and have two dry cleaners who clean the donated coats. The coats then go to churches and community agencies. One bank sponsor has locations 50 miles apart we need to service. Under FCC's rules, we would get little credit for all this work. Now, if we ran four or five hour long discussion programs each Sunday on the need for coats for poor kids and that the government needs a program to solve this problem, why we could fill up the public file issues folder quite full."Meanwhile, CJJR/Vancouver morning cohost Clay St. Thomas distributed this message to his listeners today:
"The weekend of August 14th to 16th, I'm going to be walking in the Weekend to End Breast Cancer. It's 60K of walking, spread over 2 days. Not bragging, just saying ;) Well, maybe bragging just a little...with that level of commitment, all the walkers on all teams are obviously serious about wanting to do something to end Breast Cancer. I'm a cancer survivor myself, and my mom lost her fight with cancer. Sadly, my circumstances are not unusual. 1 in 3 people will eventually be diagnosed with cancer. This disease runs in everyone's family, and the rate of increase in Breast Cancer specifically is nothing short of epidemic. So here's the pitch: Please consider heading over to http://tinyurl.com/qq8sj9 and making a donation. I know times are tight, which is honestly part of the reason why I'm doing this whole 'hat in hand' routine. Thanks for reading this, and especially for any support you can give. I really appreciate it. Yours in blister pads and damp socks, - Clay"
* “...a newspaper rep calls me, they don’t understand how I think. Basically, I ran a couple of ads with you, and got no response. Now I have moved on.” -- Jerome Fowlkes, managing member, Broadlands, LLC
* "Some of the broadcast advertising has come with a Web site complement. The Web element is well worth the money. It has the best tracking mechanism. -- Valerie Passwaiter, assistant marketing manager for Northwest Federal Credit Union
* "Interactive revenue will be 22% of local ad revenue by 2013, and most of that comes out of newspaper.” -- John Kelsey
The finalists for the 2009 Radio Mercury Awards, which recognize and reward bold and effective commercials and campaigns exemplifying good Radio creative were announced today. The winners in the competition awarding a total of$125,000 in prizes will be announced at the annual gala onJune 17th inNew York City . The winner of this year's Grand Prize will receive a$100,000 award. In addition, two new awards were introduced this year; a$10,000 Integrated Radio Campaign Prize honoring the best use of Radio in an integrated multimedia plan, and the Marketer of the Year Award. The Marketer of the Year finalists, selected by a committee of industry-insiders, are: The Coca-Cola Company, GEICO, The Hershey's Company, McDonald's(R), Mercedes-Benz USA, LLC, Wal-Mart Stores Inc. and the Barack Obama 2008 Presidential Campaign, chosen for their commitment to Radio as a creative medium.
Sirius XM (SIRI) satellite radio was supposed to be one of the most successful consumer electronics devices of all time. A subscriber would be able to listen to more than 100 stations coast-to-coast in either a moving vehicle, or using a portable version of the device. Initially, the service planned to run no commercials. One of the two companies that would eventually be the merged Sirius XM was XM Satellite Radio which launched its service in September 2001. At the end of the year, the company had almost 28,000 subscribers, a figure that jumped to about 350,000 by the end of the 2002 and 5.9 million by the end of 2005. Over this period, the company accumulated hundreds of millions of dollars of debt in order to cover capital expenses, operating deficits, and sales and marketing costs. Analysts expected the company to be extremely profitable once it reached subscriber levels of more than 10 million. The business was growing so quickly that this goal seemed a foregone conclusion. Rival Sirius launched its service in July 2002. Over the next five years, it would have fewer subscribers than XM but would grow nearly as fast. Sirius also took on tremendous amounts of debt to support its operations. As both companies ran low on money, they announced a merger on February 17, 2007. The FCC reviewed the request for thirteen months while the companies were bleeding cash. Subscriber growth had slowed, most likely because of new and more popular consumer electronics devices like the Apple iPod and multimedia cellular handsets. Shares in Sirius, which had traded at $63 in 2000, dropped to $.05 earlier this year. In the first quarter of 2009, the number of subscribers for the combined service declined by 400,000 from the previous quarter to 18.6 million. Neither Sirius nor XM ever made a dime. —Douglas A. McIntyre, Time Magazine
As she addressed the audience in the Country Music Hall of Fame® and Museum's Ford Theater, Mandrell remarked, "Irby Mandrell was my manager as well as my Daddy over my 38-year career. He taught me, guided me and directed me. It is his name, Mandrell, that I am blessed to have, and it's the gracious loving public and fans that made our name known and popular. So tonight I thank you with my entire being for putting the Mandrell name into the Hall of Fame."
"In order for our brand to be relevant in the future, we gotta live digitally... with our communication and the products we sell. And the brands that figure this out are the brands that will succeed in the future."
"Swift provided genuine hugs to nearly every fan she passed. Later, she carried her own mike stand down one of those big staircases (on stage). Those kinds of moves make it easier to shove the Disney-fying of the night by the wayside. Here's hoping the talented young woman continues to move in that direction."
"I still do not understand reviewers of any media who fail to understand the audience of what it is they are reviewing. Taylor Swift's audience IS the HSM set. So why is it wrong that she seek to appeal to them as opposed to some middle aged concert reviewer?" - blogger rob98109
* “There's some strange things in there,” said Rick Jackson, general manager for Greater Media's WBT-AM and WLNK-FM. “Rush Limbaugh was No. 2 with teenage girls 12-18 years in age. That makes no sense at all. He's never competed in that gender or that demo. There was a lot of change from year to year – double digit for almost everyone.”
* Another statistic of note: Six of the top seven stations are within one percentage point of each other in overall share.
"The way I’ve used it as a marketer in the past is I used TV to create desire – I’m going to go visit Six Flags this summer. The problem is people think I’m going to do something and then they forget about it, it drops out of their mind. I use radio to remind them – constantly reminding them, remember we’re going to Six Flags, let me tell you about Six Flags. I’ve created the desire to go with TV. I’ve created the reminder to go with radio. I think it still does that extraordinarily well.
“One of my favorites so far is Queen,” Roth told the Tennessean in Nashville the other day. “‘Bohemian Rhapsody’ is track No. 1, and it’s adorable, the cutest yet."
“Recently we’ve seen some progress on 35-54 sampling and expect the revenue trend at WXTU to improve.”
"Due to cutbacks, the light at the end of the tunnel will be turned off until further notice."
May I say that it was something you told me 25 years ago that I have quoted many times and I believe is the cornerstone that the last 25 years have been based on. Once while you were here I asked you if you thought that WTCM could compete with a Detroit or Chicago country station. You looked at me and said "no, but you don't want to be too hip for the room". That has stuck with me and has become my credo! I tell the staff all the time...RELATE to your audience, give them what they want...not just what you think is good. I listen to the stations around town and so many are doing what they think is good and not necessarily what people in these parts want. So you impressed a young mind of mush with the compass point and I thank you. Please know that a part of my 25 belongs to you. I mean that sincerely! Thanks for all you do for radio and the people who listen to it! It's a great medium and I am hoping that I can keep it alive for the next generation of young mushed minds to come along!
Last year $12.6 billion was spent in online advertising by local advertisers. Sales were dominated by pure-play Internet companies with no ties to legacy media – the likes of Google, Local.com, Interactive Corp., Marchex, ReachLocal and many others. However, for the first time since we began tracking local shares in 2001, pure-play companies lost ground. The second-biggest shareholder, newspaper companies, effectively arrested their online share decline in 2008 after losing an average of four points per year since 2005.
Trump liked Clint's jingle — though did he really? Or was it just an excessive, ego-stroking pat on the back? But Trump acknowledged it was the project manager's fault, and FINALLY fired Clint. Bummer getting fired for the challenge that catered to his exact skill set, but it was a long time coming.