The finalists for the 2009 Radio Mercury Awards, which recognize and reward bold and effective commercials and campaigns exemplifying good Radio creative were announced today. The winners in the competition awarding a total of
$125,000in prizes will be announced at the annual gala on June 17thin New York City. The winner of this year's Grand Prize will receive a $100,000award. In addition, two new awards were introduced this year; a $10,000Integrated Radio Campaign Prize honoring the best use of Radio in an integrated multimedia plan, and the Marketer of the Year Award. The Marketer of the Year finalists, selected by a committee of industry-insiders, are: The Coca-Cola Company, GEICO, The Hershey's Company, McDonald's(R), Mercedes-Benz USA, LLC, Wal-Mart Stores Inc. and the Barack Obama 2008 Presidential Campaign, chosen for their commitment to Radio as a creative medium.
Now, in a very cool touch, you can listen to some of radio's best spots of 2009 and even email them to a friend by clicking here.
Thank you RAB for doing something great for our medium, which we all - too often - take for granted. Like the press release on the finalists says: "The long-term goal of the Mercury Awards is to reposition Radio advertising as a showcase medium for the creative community," said