Capping the Spring BBM survey period, JRfm's "Win to Get In Fan Jam with Jessie Farrell, George Canyon and Aaron Pritchett" last week was an awesome example of engaging entertainment.
It's more than an acoustic performance by a popular artist. Pattison Group Vancouver PD Gord Eno says: "I think we've developed a successful model for memorable Fan Jams. We gave JRfm fans something that they could never get otherwise, an intimate, spontaneous experience with three great performers who tore down the barrier between stage and audience. The audience was allowed to see a side of Aaron, Jessie and George that they hadn't seen before. It was real. Very real to us who have come to know these three people over the years and saw glimpses of their private personalities emerge. (Personalities Karen Daniels and Bob Say hosted and MC'd).
"The experience for our listeners to see the stars talk to each other, have fun, tell stories about their lives and the motivations behind lyrics was something they will talk about for the rest of their lives. This event didn't just happen. The idea started with a single phone call and evolved. Our generous listeners ﬁlled a big truck of baby supplies and stuffed over six grand into the donation box. We are already looking forward to when we can do something like this again."
Satisfaction and Switching - Listener Hot and Cold Buttons and the Impact of Switchers - Two of the many topics we track in Roadmap – A&O&B’s annual "state of country" online perceptual study – are country listeners' 1) degree of station sati...
5 days ago