A four-minute education in Reality Marketing from BestBuy CMO Barry Judge: "In order for our brand to be relevant in the future, we gotta live digitally... with our communication and the products we sell. And the brands that figure this out are the brands that will succeed in the future."
Read his blog, follow him on Twitter, where you'll also find thousands of BestBuy employees.
(Thanks to KMPS, Seattle, MD Tony Thomas for the link.)
No comments:
Post a Comment