Showing posts with label Jason Aldean. Show all posts
Showing posts with label Jason Aldean. Show all posts

Tuesday, February 26, 2013

More On Country's Youth Movement

Listening to country, there is a certain authenticity and sensitivity that is hard to find in other styles of music. Many of the themes in country music are about dealing with loss and change, something that resonated with me as I entered the next chapter of my life. Perhaps the best example is Trace Adkins telling me “You’re Gonna Miss This,” teaching me that each stage of life is filled with apprehension so one must embrace and thrive in any situation.

While many hailed fun’s “We Are Young” as the anthem of youth, I feel that Jake Owen’s “Barefoot Blue Jean Night” perfectly captured a carefree spirit and painted a perfect picture of simplicity and carefree enjoyment.

From the lovelorn Hunter Hayes, the down-home revelry of Jason Aldean and the vigor and heart of Luke Bryan, I can only wonder what new personal gems will find their way onto my iPod as country music and the stories that come along with it enjoy their spot in the limelight.

Country music may not be for everyone, but for my money, country is where the heart of storytelling is in music. As Paisley sings in “This is Country Music,” “This is your life in a song.”

  -- Christopher James, a Loyola University junior in Monday's campus newspaper

Sunday, February 24, 2013

"Y" Not?

Nashville Tennessean writer Jaquetta White picked up some seemingly-contradictory quotes as she solicited reactions to the debut of "The Bobby Bones Show" on WSIX and numerous other Clear Channel stations:
“We’re targeting the show to the 20- and 30-somethings, which hasn’t been done in the country format,” WSIX Program Director Michael Bryan said. “If you look at the artists, what we’re doing is a reflection of what’s popular. We have to do this if we’re going to raise a new generation of country listeners.”

I recommended radio programmers take a cue from census data, which indicate that today’s 16- to 33-year-olds, estimated at about 78 million people, as a group are not only larger than the generation immediately preceding them, but also larger than the leading edge of baby boomers.  “You don’t even have to target younger. It’s just that America is becoming younger because of this generational cohort.  I don’t think the average country station has to do anything to attract the younger generation. All you have to do is play the latest hits by the latest stars.”
Twenty years ago, the topic might not have generated the same level of interest, said Sean Ross, vice president of music and programming at Edison Research.  “There wasn’t any music that a self-respecting teen would have been interested in,” Ross said. “There wasn’t as much tempo. There wasn’t as much of a rock edge.  We have gone from ‘We don’t want anybody under 25 or maybe even 35. But if they come along for the ride, that’s nice,’ to ‘Hey, kids, win a contest to have Hunter Hayes visit your high school.’
  • “All advertisers are trying to reach certain targets.  I have a suspicion that (country radio) may be attracting 25- to 35-year-olds now at a little bit higher rate. The question is, is that at the detriment of other groups?  I think a lot of people are looking at the ratings service as an indication of the move on the format. I don’t look at the ratings service as research,” said John Dimick, vice president of programming and operations for Lincoln Financial Media, which operates 15 radio stations in Atlanta, Denver, Miami and San Diego. “I think country’s appeal continues to be mass in nature.”
  • Specifically courting a younger demographic is not necessary, said Chris Huff, program director at  KSCS-FM 96.3, Dallas, because the music has broad enough appeal to pull in all age groups.  “In country music, it’s really not as segregated musically. There are people of all ages who are fans of Luke Bryan and Jason Aldean, and you have younger listeners who are fans of the older stars,” Huff said. “Just by its nature, it’s going to attract a sizable audience.”
I think we all told her basically the same thing, even though when we spoke with Jaquetta we didn't know we were engaging in what would appear in print to be a conversation.

As long as Bobby (and the rest of us) understand and adhere to the fundamentals of the culture, lifestyle and music which unite a mass audience of all ages of country fans in many areas of the world today, we'll have a very bright future.

Millenials have already impacted our media and social relationships, no matter what age group you belong to.

I will speak more about why I feel that way at the Albright & O'Malley & Brenner client seminar in Nashville.

Then, let's spend the rest of CRS week thoroughly discussing your point of view on it too.

That's what has made our format incredibly dynamic for many generations.

Tuesday, August 02, 2011

Free Trip Inside

The interactive wizards at Townsquare Media practice classic Seth Godin by making it more than worth your while to subscribe to their (free) "Taste Of Country" prep email service, which drives impressive levels of traffic to the company's country music news portal.

1. It's great format-relatable content for you to talk about on air (of course, crediting the source).

2. "If you’re a Jason Aldean fan, you won’t want to miss out on this contest. Taste of Country is sending one lucky fan and a guest to see and meet the ‘Dirt Road Anthem’ singer live in Los Angeles on his My Kinda Party Tour." Sign up with a click here.

Friday, May 08, 2009

Keith Urban Tour Update: Jennifer Nettles On Vocal Rest

The latest info is at Keith's website:

Keith's "Escape Together World Tour" today named Jason Aldean and Little Big Town to replace Sugarland for Keith's opening performances at the Mohegan Sun in Uncasville, CT. This, coming as a result of Sugarland's Jennifer Nettles being put on vocal rest.

Aldean appeared last night (May 7th), while Little Big Town will open tonight's performance (May 8th). An announcement will be forthcoming regarding Keith's appearance in State College, PA on May 9th.