As a follow-up to yesterday's blog post, it must be noted that history indicates that country's shares shouldn't be jeopardized by updated encoding technologies as they come online over the coming months.
- Voltair really took off about a year ago and into the Winter.
- New Country shot up starting last summer.
IMHO: Music cycle, season, more stations in format. While some country stations did buy a Voltair, it took place a few at a time over numerous months.
Mike O’Malley recently made the statement to an A&O&B client that he can think of sixteen different things that affect time spent listening/time spent exposed (his list didn’t even include Voltair).
Both Mike and Becky Brenner will be sitting in the front row at Nielsen’s December 3-4 client conference in Washington where CBET testing and impact, the new SDK measurement system for digital audio, which reportedly gets away from having to rely on the meter panel and headphone adapter since it is measuring the traffic to the content regardless of how it’s heard, are on a full two days of presentations.
We appreciate Nielsen hosting this meeting and we’re absolutely looking forward to getting as many answers as possible.
Hope to see YOU there.