Blake Shelton Brings Sunshine To Water Tower Town - A Tweet from Blake: Ahhhh!!!! It's this Tuesday!! My new album comes out THIS Tuesday!!!!! This calls for a drink. #BRINGINGBACKTHESUNSHINE
3 days ago
To me it's a blurring of the words "on demand". To say that you imply that the user has the ability to program what's next. In no music service medium, not even on an iPod do you control what's next. What's next is what comes up in the rotation. If you don't want to hear a song on your iPod, you skip to the next one. On a radio, Pandora, Slacker...you change stations until you hear a song you like. It's all the same thing.
The only true, on demand radio is the one you get to play and pick in real time. That doesn't exist for a consumer and if it did there aren't a lot of people who will take the time to set it up. It's why satellite radio didn't take off like they thought. Does it give you more choices? Yes. But it's still a lot of skipping around to hear what you want at that minute and it comes at a cost.
The advantage radio has is it's free to skip around on. No iTunes downloads or monthly fees. As long as the playing fields stay even (royalty payments) people will pick the free option most times because it's no different than other choices that make them pay especially since many of them have found you have to sell ads to make ends meet.
People will only pay so much for something that they can get for free.