Read all the way down to the paragraph under the headline "Internet News More Than Just the Young" for the sad tale of radio's decline over the last few decades as a source for news in the latest Pew Center research.
How I read it: if we hope to compete with new media radio can't continue to provide information in the same old ways! This doesn't mean I think we should stop doing news. But, it does mean that immediacy and relevancy are everything. Ask your listeners: how important is your news and information to them. Listen carefully to their response and act accordingly.
We're a bit like the old blacksmith at the turn of the last century who watched a car drive by and knew that in order to stay in business he really needed to understand who used his services, when and why.
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1 year ago