Danger Signs

Read all the way down to the paragraph under the headline "Internet News ­ More Than Just the Young" for the sad tale of radio's decline over the last few decades as a source for news in the latest Pew Center research.

How I read it: if we hope to compete with new media radio can't continue to provide information in the same old ways! This doesn't mean I think we should stop doing news. But, it does mean that immediacy and relevancy are everything. Ask your listeners: how important is your news and information to them. Listen carefully to their response and act accordingly.

We're a bit like the old blacksmith at the turn of the last century who watched a car drive by and knew that in order to stay in business he really needed to understand who used his services, when and why.