Jerry Seinfeld tackles that question in his 2002 flick: click here. At the same time, he also had a lesson for v/o performers too.
It's now three years later. Is your station's voice guy still trying to sell your station to listeners in the same old radio ways - that listeners have largely become immune to?
Satisfaction and Switching - Listener Hot and Cold Buttons and the Impact of Switchers - Two of the many topics we track in Roadmap – A&O&B’s annual "state of country" online perceptual study – are country listeners' 1) degree of station sati...
4 days ago