Jerry Seinfeld tackles that question in his 2002 flick: click here. At the same time, he also had a lesson for v/o performers too.
It's now three years later. Is your station's voice guy still trying to sell your station to listeners in the same old radio ways - that listeners have largely become immune to?
LES WAAS: MORE THAN JUST THE MISTER SOFTEE JINGLE CREATOR: His Thoughts on Today's Ads Plus Three Take-Aways For Better Creative - Like most of us in the business, you have my attention when you start talking about "creative" and about the people behind the work. So it was predictable ...
1 day ago