Jerry Seinfeld tackles that question in his 2002 flick: click here. At the same time, he also had a lesson for v/o performers too.
It's now three years later. Is your station's voice guy still trying to sell your station to listeners in the same old radio ways - that listeners have largely become immune to?
Make it Matter On-Air and On Social! - You have approximately 15 seconds to make a first impression. That is just as true in radio as it is in real life. The amount of time you are granted af...
2 days ago