Since 1992 "The Mouth" has offered a plethora of things that every jock should do. Ironically, as some of radio’s most respected talent specialists will tell you, what you avoid doing is often just as important, from Randy Lane (805 497-7177), Walter Sabo (212 681-8181) and Steve Reynolds (919 233-1600).
Things Every Jock Should Avoid
LES WAAS: MORE THAN JUST THE MISTER SOFTEE JINGLE CREATOR: His Thoughts on Today's Ads Plus Three Take-Aways For Better Creative - Like most of us in the business, you have my attention when you start talking about "creative" and about the people behind the work. So it was predictable ...
4 days ago