Since 1992 "The Mouth" has offered a plethora of things that every jock should do. Ironically, as some of radio’s most respected talent specialists will tell you, what you avoid doing is often just as important, from Randy Lane (805 497-7177), Walter Sabo (212 681-8181) and Steve Reynolds (919 233-1600).
Things Every Jock Should Avoid
Make it Matter On-Air and On Social! - You have approximately 15 seconds to make a first impression. That is just as true in radio as it is in real life. The amount of time you are granted af...
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