Perhaps you should. Take a look at the 25-44 graphs: Public Radio Today 2005
Thanks to the very savvy Arbitron team for doing these revealing research projects on changes in radio usage.
If your ownership and management isn't concerned about listening levels, our commercial clutter loads and changing demographic expectations, at least it won't be because they aren't being told what's happening and why.
“Insanity is doing the same things and expecting different results.” —Mark Twain.
ARB's latest studies
Spot Load Study 2005
Adult Hits Format Study
Hispanic Radio Today 2005
Value Added Plus-Plus: Client Edification Efforts from Both Coasts - When Entercom’s The End in Seattle cut its spot load this summer, it caused quite a bit of talk. As you may recall in addition to lowering their hourly sp...
1 day ago