Perhaps you should. Take a look at the 25-44 graphs: Public Radio Today 2005
Thanks to the very savvy Arbitron team for doing these revealing research projects on changes in radio usage.
If your ownership and management isn't concerned about listening levels, our commercial clutter loads and changing demographic expectations, at least it won't be because they aren't being told what's happening and why.
“Insanity is doing the same things and expecting different results.” —Mark Twain.
ARB's latest studies
Spot Load Study 2005
Adult Hits Format Study
Hispanic Radio Today 2005
Formats with the Most Momentum Entering 2017: Questions to Ask As You Survey the Competitive Landscape - Towards the end of each year, Nielsen releases its Top Audio Trends report which lists the 10 leading formats in terms of share for the past January throu...
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