Edison Research's Sean Ross just penned a remarkable post-mortem on WCBS-FM but the real lessons come in a comment written to the postings after the article written by Joe McCoy, 21-year PD of CBS-FM:
The real reason why we were successful: we always “seized the moment” & were not afraid to take chances. The great Personalities talked to our listeners, not at them…we made them feel passion for the radio station. Yes, we were full service because we were talking to adults and they needed info. We played music that theTri-State area loves and did things that would touch them like “Christmas Wish” & “The Rock n’ Roll Radio Greats Reunions”
We all had research but, programming a great radio station takes more than that. It’s the confidence to take chances and do what you think is the right thing. I guess you could say CBS-FM was “Joe” before Jack ever came into being. We were variety personified. It was every New York.
I’m looking forward to new opportunities in radio on July 12th. Thanks again to all of the great listeners who loved our station!
-- Joe McCoy
CLICK ON THE LINK ABOVE TO ROSS' ARTICLE AND READ, IF NOTHING ELSE, JUST THE NAMES OF THE MANY RADIO PROS AND PROGRAMMING LEGENDS PAYING TRIBUTE TO JOE. He deserves every single one of them and .. more.
Make it Matter On-Air and On Social! - You have approximately 15 seconds to make a first impression. That is just as true in radio as it is in real life. The amount of time you are granted af...
3 days ago