If you really want to know how it's done, don't say no the next time the Jehovah's Witnesses knock on your door.
Or, read this WHITE PAPER by "Brand Hijack's" Alex Wipperfurth.
Expecting the Unexpected: Preparing Now to Manage a Future Crisis - The past few weeks have provided strong reminders that PR disasters happen. Simply opening Facebook these days should provide you sufficient encouragement...
2 weeks ago