Tuesday, June 07, 2005

(Real) Cult Branding

If you really want to know how it's done, don't say no the next time the Jehovah's Witnesses knock on your door.

Or, read this WHITE PAPER by "Brand Hijack's" Alex Wipperfurth.

1 comment:

Chris Miller said...

Wow -- there's a *ton* of stuff there to think about. With tiny marketing budgets and fragmented audiences, this is something for radio to ponder.