Just out: Radio's ROI Advantage
The Radio Ad Effectiveness Lab's third major new study in twelve months is now out, "Radio's ROI Advantage."
In a nutshell, this four-advertiser six-month test in "the real world" found that Radio delivered 49% better ROI than television.
The full report from that study can be downloaded by clicking below.
RAEL Research Report: Radio's ROI Advantage (published June 2005)
Executive Summary: Radio's ROI Advantage (two-page summary of the results)
The full paper is a 2 MB Acrobat file which may take a few moments to view or download on a slower connection. When viewing the report online, remember to use the Acrobat icons for saving or printing a copy (not the usual browser icons).
Newcomer Thankful To Be Part of Camp Lambert and Shelton - RaeLynn was part of Blake Shelton’s team on season two of The Voice, and she says ever since leaving the show, Blake and Miranda Lambert have become like f...
22 hours ago