Just out: Radio's ROI Advantage
The Radio Ad Effectiveness Lab's third major new study in twelve months is now out, "Radio's ROI Advantage."
In a nutshell, this four-advertiser six-month test in "the real world" found that Radio delivered 49% better ROI than television.
The full report from that study can be downloaded by clicking below.
RAEL Research Report: Radio's ROI Advantage (published June 2005)
Executive Summary: Radio's ROI Advantage (two-page summary of the results)
The full paper is a 2 MB Acrobat file which may take a few moments to view or download on a slower connection. When viewing the report online, remember to use the Acrobat icons for saving or printing a copy (not the usual browser icons).
Infographic: How to Create Amazing Content for Every Show, Every Day In Seven Steps - Facts are forgettable. Stories are sticky. But going from that knowledge to daily creation can be challenging. Here are seven steps to help you create and...
2 days ago