Focus Groups - Pro's and Con's

FYI, A&O clients find them, conducted properly and for the right reasons, very helpful.

Rebecca Harris has a great article in the latest "Marketing Magazine" on the topic, putting it in a very helpful context.

And, in a slightly irreverent PS that I simply can't resist: with me behind the glass with you as a client station also have someone who is "more attuned than normal" to such unpredictable events.. ;-> -Jaye