FYI, A&O clients find them, conducted properly and for the right reasons, very helpful.
Rebecca Harris has a great article in the latest "Marketing Magazine" on the topic, putting it in a very helpful context.
And, in a slightly irreverent PS that I simply can't resist: with me behind the glass with you as a client station also have someone who is "more attuned than normal" to such unpredictable events.. ;-> -Jaye
Value Added Plus-Plus: Client Edification Efforts from Both Coasts - When Entercom’s The End in Seattle cut its spot load this summer, it caused quite a bit of talk. As you may recall in addition to lowering their hourly sp...
2 days ago