FYI, A&O clients find them, conducted properly and for the right reasons, very helpful.
Rebecca Harris has a great article in the latest "Marketing Magazine" on the topic, putting it in a very helpful context.
And, in a slightly irreverent PS that I simply can't resist: with me behind the glass with you as a client station also have someone who is "more attuned than normal" to such unpredictable events.. ;-> -Jaye
Tale of Two Bar Graphs: Country Shares and Music Scores - If you want to see just how long the current ‘up’ ratings cycle has been going on for country, this just-released Nielsen bar chart and This Week In Music...
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