FYI, A&O clients find them, conducted properly and for the right reasons, very helpful.
Rebecca Harris has a great article in the latest "Marketing Magazine" on the topic, putting it in a very helpful context.
And, in a slightly irreverent PS that I simply can't resist: with me behind the glass with you as a client station also have someone who is "more attuned than normal" to such unpredictable events.. ;-> -Jaye
Make it Matter On-Air and On Social! - You have approximately 15 seconds to make a first impression. That is just as true in radio as it is in real life. The amount of time you are granted af...
4 weeks ago