Great articles like this are why I love the New York Times.
Roll this thought around in your brain a few times: "We want readers to this of this as their paper, not our paper" - then click on that link above and get a peek at your future.
Need a little more to encourage you to register with the Times to read the whole thing? Here ya go...
Owned by the Simons family since 1891, The Journal-World is a small-town paper emphasizing small-town news, but it is hardly restrained by a small-town mentality. Indeed, at a time when newspapers big and small are facing financial and journalistic crossroads, media analysts say The Journal-World, with a circulation of just 20,000, offers guidelines for moving forward.
The Simons family, through the World Company, enjoys an unfettered and often-criticized media monopoly in Lawrence. But the family has used that advantage to cross-pollinate its properties, ranging from cable to telephone service to newspaper and online publishing, and to take technological and financial risks that other owners might have avoided.
Mr. Simons and his associates describe their overall goals as a shared belief in quality, a deep attachment to Lawrence as a community and a constant reinvention of their business's relationship with readers, viewers and advertisers.
"We believe that journalism has been a monologue for so long and now is the perfect time for it to become a dialogue with our readers," said Rob Curley, 34, the World Company's director of new media. "We want readers to think of this as their paper, not our paper."
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