Wednesday, March 29, 2006

Why Should You Care About Delilah's RadioThon?

1. She gets "it" about as well as anyone: understanding how to validate the values of her target listener by moving the needle on something important. Check out Point Hope.

2. Read that list of artists (very cool player!) who are assisting, starting this Friday: Tim McGraw and LeAnn Rimes. What big thing do you plan to do to be sure your shared audience with Di thinks YOU "get 'it'" too?

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