Thursday, March 30, 2006

Reba Builds A Community Of Fans On The Internet

She has been country's class act for three decades now (yes, her first single came out in 1976!), amazing at coping with change in styles, music, culture, tastes, label politics et al. Here's a lesson in how it's done by a MASTER. If you are charged with maintaining a web-based relationship with your heavy-users, you'll want to spend time at her site and sign up for her e-letter.

And, as usual with Reba, this is not just marketing hype. She's for real, and her fans know that.

Always have.

Something to watch: Will she have a new label home later this year? Or will MCA find a way to hang onto her? Stay tuned.

No comments: