Radio Programming Ideas For Personalities and Programmers, Especially Country Radio Broadcasters.
Thursday, March 16, 2006
Mercury Research: 59% Of 25-54's Chose "HD Radio" Over iPod (28%)
The younger you are, the more likely you are to have responded positively to "iPod" in researcher Mark Ramsey's national study. That gives country (which ranks #7) a head start right now on digital radio, as long as we don't waste timebefore acting to create powerful content which drives usage while we have this lead in perceived convenience.
I don't think low-cost, voice-tracked commercial-free music by the pound in narrow niches or hybrids with limited appeal will do the job. A&O has already developed formats for our country clients' HD side channels. Get us involved when YOU are ready to go.