Thursday, March 16, 2006

Mercury Research: 59% Of 25-54's Chose "HD Radio" Over iPod (28%)

The younger you are, the more likely you are to have responded positively to "iPod" in researcher
Mark Ramsey's national study. That gives country (which ranks #7) a head start right now on digital radio, as long as we don't waste time before acting to create powerful content which drives usage while we have this lead in perceived convenience.

I don't think low-cost, voice-tracked commercial-free music by the pound in narrow niches or hybrids with limited appeal will do the job. A&O has already developed formats for our country clients' HD side channels. Get us involved when YOU are ready to go.

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