Tuesday, March 21, 2006

Radio Reaches 96.1% of Working Women 18+

On Monday, March 27, Arbitron will release the complete RADAR 88 Radio Network Audience Report results. RADAR is the standard currency for national network radio ratings, measuring 56 individual radio networks. Here's a preview.

Initial findings in RADAR 88 indicate that, over the course of a typical week, radio reached over 94 percent of Persons 18+ who live in a household with an income of $75,000 or more. Ninety-four percent of college grads listened to radio, as compared to 91 percent of people who did not go to college. Eighty-one percent of Persons 18+ listened to radio while in their cars.

The sample size for RADAR 88 has been increased to 100,000 diarykeepers.

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