Word of it spread from Mumbai to London in just a few days, and now the live action version of the classic Simpson's TV intro, produced as part of a viral marketing campaign by UK satellite broadcaster BSkyB, will open this week's episode.
Simpsons creator Matt Groening reportedly "liked the live action intro to the show so much that he's using it this Sunday." Yeah, sure. This is, after all, the episode that was written by Ricky Gervais. If it sounds like a planned event to you, that makes two of us. But, you have to salute them on their terrific execution of this latest lesson in viral marketing!
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