Radio Programming Ideas For Personalities and Programmers, Especially Country Radio Broadcasters.
Saturday, March 04, 2006
Choose Your Target, Then Get To Know Them
The BBC does a lot of market research and shares that helpful info on the radio and TV audience with its vendors, presenting the data in a very user-friendly way. (click to) Pick a demo and ask yourself how you're doing at understanding 'em. Idea: get online during an air staff meeting and discuss this snapshot of today's broadcast audiences, talk about how your market is similar/different. Better, use this template and make use of your local BBM, ARB, Scarborough and Media Audit info to build similar profiles of your specific target listener.