Young, Director of Pop and Rock Programming and Consulting for Jones Radio Networks—Seattle (800. 426.9082), was a highlight of the Toronto convention last week. Here's why: TOP TEN COMPARISONS BETWEEN RADIO IN CANADA AND THE U.S. (THE IDIOT’S GUIDE)
10. In America, the FCC top priority is for you to own 2000 radio stations. Their second priority is indecency and how to avoid doing anything about it. In Canada the CRTC’s number one priority is to have you play more Canadian content. Their second priority is….see their first priority.
9. In America getting it done today isn’t soon enough. In Canada, tomorrow or the next day will be fine.
8. In America radio management pulls your marketing budget in the fourth quarter. In Canada radio management pulls your marketing budget in the fourth quarter. Actually, that’s not entirely true. In America, they pull your marketing budget in third quarter.
7. In America, a small market might have 30 rated radio signals. In Canada, a large market might have 30 rated radio signals.
6. In America, one program director might be running as many as 5 different radio stations. In Canada, PD’s might actually still be running just one.
5. In Canada you’re expected to spend significant amounts of money in support of Canadian talent development. In America “What’s talent development?”
4. In America, they’re concerned about satellite radio. In Canada, they’re worried about the public being able to pick up grey market American satellite radio.
3. In America, the right wing politicians want to shut down PBS. In Canada, the unions want to shut down CBC.
2. In America, you will often find 5 radio stations in a space suited for one. In Canada, you might find one radio station in a space suited for 5.
And the number one difference between Canada and the United States is that in America, PDs complain that Arbitron might be accurate within + or – 90%. In Canada, PDs complain that BBM might be accurate within + or – 95%.
Make it Matter On-Air and On Social! - You have approximately 15 seconds to make a first impression. That is just as true in radio as it is in real life. The amount of time you are granted af...
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