Tuesday, March 21, 2006

Radio Audience 2010

The folks studying trends in public radio listening are starting to sound like commercial radio conglomerates of a decade ago.

Read Interim Report 4: An Historic Loss of Momentum for their focus on their local programming and, especially, the financial implications for stations.

If they also stop providing local content because it's too expensive, the small owners who didn't pay too much for their properties and thus can still offer live and local - whether commercial or public - are in for a very productive decade ahead unless the big guys start thinking longterm and make the most of terrestial radio's local impact and strength while they (we!) still have it.

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