Wednesday, December 28, 2005

WKHX, Atlanta Uses Its Website And Database To Drive Listening And Make $$

Here are a few ways they do it (and if you really study it, I know you will find many more):

1. A totally off air
boat show prize giveaway (no inventory is used, other than an email blitz to their database).

2. They also make use of
Ric Hansen's "Radio Parties."

3. They even
solicit prospects for on air and web advertising.

4. And, of course, they
promote their morning show.

Intrigued by the Radio Parties concept? Contact Ric Hansen via email: Radio Parties and tell him I said HI.

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