WKHX, Atlanta Uses Its Website And Database To Drive Listening And Make $$

Here are a few ways they do it (and if you really study it, I know you will find many more):

1. A totally off air boat show prize giveaway (no inventory is used, other than an email blitz to their database).

2. They also make use of Ric Hansen's "Radio Parties."

3. They even solicit prospects for on air and web advertising.

4. And, of course, they promote their morning show.

Intrigued by the Radio Parties concept? Contact Ric Hansen via email: Radio Parties and tell him I said HI.