Anyone who has attended A&O's Ultimate Talent Workshops over the past two years has heard us say "Focus on The Feelings, Not The Facts."
Here is more proof.
LES WAAS: MORE THAN JUST THE MISTER SOFTEE JINGLE CREATOR: His Thoughts on Today's Ads Plus Three Take-Aways For Better Creative - Like most of us in the business, you have my attention when you start talking about "creative" and about the people behind the work. So it was predictable...
3 weeks ago