Got a Minute? You can now click on a clip to hear a sample broadcast of "CNN in :60." It's the new, fast-paced one-minute news update from CNN (visit CNN). Meanwhile, Fox News calls 'em "Today's Top Stories."
Unless you are the market's News Leader, drop the words "news" and "information" from your "quick updates" and think about renaming them (I am hearing "Five Things You Need To Know," "Instant Update," "Reality Check," and similar brands more and more for what used to be called "newscasts."
Today, we all have Attention Deficit Disorder, but no one wants to feel that they are missing anything important.
Formats with the Most Momentum Entering 2017: Questions to Ask As You Survey the Competitive Landscape - Towards the end of each year, Nielsen releases its Top Audio Trends report which lists the 10 leading formats in terms of share for the past January throu...
2 months ago