Got a Minute? You can now click on a clip to hear a sample broadcast of "CNN in :60." It's the new, fast-paced one-minute news update from CNN (visit CNN). Meanwhile, Fox News calls 'em "Today's Top Stories."
Unless you are the market's News Leader, drop the words "news" and "information" from your "quick updates" and think about renaming them (I am hearing "Five Things You Need To Know," "Instant Update," "Reality Check," and similar brands more and more for what used to be called "newscasts."
Today, we all have Attention Deficit Disorder, but no one wants to feel that they are missing anything important.
LES WAAS: MORE THAN JUST THE MISTER SOFTEE JINGLE CREATOR: His Thoughts on Today's Ads Plus Three Take-Aways For Better Creative - Like most of us in the business, you have my attention when you start talking about "creative" and about the people behind the work. So it was predictable ...
2 days ago