Thursday, December 15, 2005

Forrester: Teens Are Communication Junkies

A survey of 5,000 Canadian and American on-line youth (12-21) has found that, for example, 87% of 15-year-olds use instant messaging, while nearly half of 12-14s have a mobile phone.

Forrester Research says more technology is being used at a younger age to connect with more people than ever before.

Chris Charron, Forester’s VP and Research Director says, “We are seeing a generation of young people for whom technology is not just a nice-to-have, it's a critical part of their lives.”

He calls them “communication junkies”, noting that 83% use Instant messaging and more than three out of four young consumers have a mobile phone.

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