Pop Goes The Future

After 9/11, America's NPR listening levels hit new highs which only started to peak in the last six months. Meanwhile, in Canada, when the CBC went on strike AM radio listening went up bigtime in every single BBM-rated market. So, just because public broadcasting isn't listed in your ratings book doesn't mean its not a factor in your station's cume and average quarter hours.

If, like me, you like to know what ALL of the competition is doing, a great read on the current state of public radio broadcasting is the blog of consultant John Sutton.

His New Year's Eve post - Pop Goes The Future - is a wakeup call for all of us, both public and commercial broadcasters.