After 9/11, America's NPR listening levels hit new highs which only started to peak in the last six months. Meanwhile, in Canada, when the CBC went on strike AM radio listening went up bigtime in every single BBM-rated market. So, just because public broadcasting isn't listed in your ratings book doesn't mean its not a factor in your station's cume and average quarter hours.
If, like me, you like to know what ALL of the competition is doing, a great read on the current state of public radio broadcasting is the blog of consultant John Sutton.
His New Year's Eve post - Pop Goes The Future - is a wakeup call for all of us, both public and commercial broadcasters.
Tale of Two Bar Graphs: Country Shares and Music Scores - If you want to see just how long the current ‘up’ ratings cycle has been going on for country, this just-released Nielsen bar chart and This Week In Music...
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