Earlier this year Clear Channel's KNBQ (Q Country 102.9) chased KAYO out and into history as KMPS' last attacker and displaced KAYO with a summer ARB 1.8 12+ share. KMPS was Seattle's #1 12+ and 25-54 (6.1 share). Now, Entercom joins the fray with 100.7 the Wolf and links the former www.kqbz.com/to KISW. The new Wolf is now jockless, playing 10,000 in a row.
Meanwhile, KMPS responds by giving away $10,000 a day. Watch and learn from this battle of three formidable adversaries.
Here's the video that email Entercom sent to advertisers the day of the launch in an email from Jerry McKenna Vice President/Market Manager for Entercom Seattle.
Ya wonder how Seattle agencies took the very richly-graphic "local" video saying that local country listeners need a choice, and yet they were given a Los Angeles phone number to call with questions for the new PD...
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