The problem with this resource, of course, is that they are delighted when a major market station calls and undoubtedly a lot less cooperative if you happen to be in market #200. But, we have even unrated market morning shows and PD's who have learned how to get call-backs from celebrities and there's only one way to hone that skill: do it.
No doubt, it is very competitive when you want the best guests. But, as with all things: the best ideas win. Do some homework on the person before requesting an interview and pitch a unique approach that may result in media coverage. Do the interview, but the process just starts there. Alert local media to newsworthy quotes, write a press release, podcast the best parts on your website, etc.
If they learn that you know how to create national buzz for both yourself and their celebrity from your morning show, they will start calling YOU, no matter how small your market.
2 DAYS + 400 CREATIVES: Highlights from Morning Show Boot Camp 27 - What if you could spend two days sharing ideas with hundreds of extremely creative, self-motivated, often fearless radio talent and executives bent on succ...
3 days ago