Are you familiar with Sammy's "ideas worth listening to" site for marketing and promotion directors? If not, click here.
It's ALL about baiting the hook to get your listeners to spend more time with your station and grow the images which drive usage, create excitement, add more exposure, increase visibility and provide more buzz.
And, wouldn't you know, now, he's podcasting a weekly program: Click here to download the first show Station Concert Building
Taking a Bite out of a Market Leader: What a Sandwich Chain Can Teach Us - Taking a bite out of a market leaderShifts in listener and consumer loyalty happen all the time but they always seem newsworthy when “suddenly” a top perfo...
2 weeks ago