Are you familiar with Sammy's "ideas worth listening to" site for marketing and promotion directors? If not, click here.
It's ALL about baiting the hook to get your listeners to spend more time with your station and grow the images which drive usage, create excitement, add more exposure, increase visibility and provide more buzz.
And, wouldn't you know, now, he's podcasting a weekly program: Click here to download the first show Station Concert Building
LES WAAS: MORE THAN JUST THE MISTER SOFTEE JINGLE CREATOR: His Thoughts on Today's Ads Plus Three Take-Aways For Better Creative - Like most of us in the business, you have my attention when you start talking about "creative" and about the people behind the work. So it was predictable ...
2 days ago