.. one for the analog listener and another for the digital/internet one?
Newspapers are having that debate now.
Don't think that this has nothing to do with radio. If we hope to create new audience on our digital side channels and streams, we need to create new content, not just niche our currently-strongest brands.
(And, as Rich Florida reminds us, none of this has to happen at your current address.)
'WILL RADIO BE PUSHED OUT OF THE CONNECTED CAR?" IS THE WRONG QUESTION FOR BROADCASTERS TO ASK - A recent A&O&B Facebook post from Jaye got quite a bit of attention. It concerned a story by the Las Vegas Review-Journal’s Todd Prince speculating about w...
2 weeks ago