Sunday, December 18, 2005

FutureThink: Will You Some Day Have Two Newsrooms?

.. one for the analog listener and another for the digital/internet one?

Newspapers are having that debate now.

Don't think that this has nothing to do with radio. If we hope to create new audience on our digital side channels and streams, we need to create new content, not just niche our currently-strongest brands.

(And, as Rich Florida reminds us, none of this has to happen at your current address.)

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