.. one for the analog listener and another for the digital/internet one?
Newspapers are having that debate now.
Don't think that this has nothing to do with radio. If we hope to create new audience on our digital side channels and streams, we need to create new content, not just niche our currently-strongest brands.
(And, as Rich Florida reminds us, none of this has to happen at your current address.)
Formats with the Most Momentum Entering 2017: Questions to Ask As You Survey the Competitive Landscape - Towards the end of each year, Nielsen releases its Top Audio Trends report which lists the 10 leading formats in terms of share for the past January throu...
2 months ago