.. one for the analog listener and another for the digital/internet one?
Newspapers are having that debate now.
Don't think that this has nothing to do with radio. If we hope to create new audience on our digital side channels and streams, we need to create new content, not just niche our currently-strongest brands.
(And, as Rich Florida reminds us, none of this has to happen at your current address.)
2 DAYS + 400 CREATIVES: Highlights from Morning Show Boot Camp 27 - What if you could spend two days sharing ideas with hundreds of extremely creative, self-motivated, often fearless radio talent and executives bent on succ...
4 days ago