.. one for the analog listener and another for the digital/internet one?
Newspapers are having that debate now.
Don't think that this has nothing to do with radio. If we hope to create new audience on our digital side channels and streams, we need to create new content, not just niche our currently-strongest brands.
(And, as Rich Florida reminds us, none of this has to happen at your current address.)
LES WAAS: MORE THAN JUST THE MISTER SOFTEE JINGLE CREATOR: His Thoughts on Today's Ads Plus Three Take-Aways For Better Creative - Like most of us in the business, you have my attention when you start talking about "creative" and about the people behind the work. So it was predictable ...
3 days ago