Someone at Newcap apparently has no aversion to change:
CAFE 100, CKFE - Format: Adult Album Alterntative - Click here to Listen to CAFE 100 Live
CALIFORNIA FM - http://www.thebreeze1031.com/- Format: Jazz/Blues
LIVE 88.5 Format: Alternative Rock. John Mielke (Milkman) has the official press release.
They flipped three switches all on the same (12/26/05) day! But, since "California FM" sounds just like the Breeze did (to me, at least), I'm left wondering why you'd change the brand and not the product in Calgary? In Ottawa, do they expect Standard's The Bear (CKQB) to move older and make room for them? And, in Winnipeg, can a specialty license compete for mass audience numbers? Clearly, Newcap thinks SO.
LES WAAS: MORE THAN JUST THE MISTER SOFTEE JINGLE CREATOR: His Thoughts on Today's Ads Plus Three Take-Aways For Better Creative - Like most of us in the business, you have my attention when you start talking about "creative" and about the people behind the work. So it was predictable ...
5 days ago