This development means you have one more potentially-fluky diary aberration to worry about, starting with your first 2006 book (if you are in the 21 test markets for this).
It can't be a good thing for the trends of a non-ethnic format like country.
LES WAAS: MORE THAN JUST THE MISTER SOFTEE JINGLE CREATOR: His Thoughts on Today's Ads Plus Three Take-Aways For Better Creative - Like most of us in the business, you have my attention when you start talking about "creative" and about the people behind the work. So it was predictable ...
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