Monday, December 12, 2005

Will Your New Brand Be "109.1?" Or "94.1-HD-2?"

Cox-funded researcher Bob Harper conducted 12 focus groups about how to display HDRadio side channels recently and his report and recommendations are just out.

Harper claims the findings are “so conclusive that broadcasters and equipment manufacturers ignore them at their peril."

The recommendation? Use "expanded band" numbers.

Looks like these listeners want "109.1" (by a mile)!.

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