Wednesday, May 02, 2007

Proportion Of Americans Who Have Purchased A CD In The Past 6 Months Falls 15% Since 2002

Half Of Americans Aged 12 And Older Purchased A CD In The Past 6 Months

Amidst continued declines in the global music industry that amount to a nearly 25% reduction since 2000, recent research from Ipsos’ TEMPO: Keeping Pace with Digital Music Behavior reveal for the first time that the proportion of Americans who have purchased CDs in the past six months has dropped approximately 15% since 2002. The study also shows that while this decrease is largely attributable to shifting consumer behaviors toward digital music acquisition methods, a majority of American Music Downloaders continue to purchase CDs by their favorite artists, and instead frequently rely on music downloading for sampling new and unfamiliar music.

No comments: