According to a recent Hitwise report, 47 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.86 percent of U.S. searches, while Google and Yahoo! captured 86% in April.
Heck, "that's almost as good" as radio's reach (of the total 12+ population, not just search users!!).. and then of course there's all the time they still spend with us... If you're feeling down on radio, the RAB has good news for you. If we blow this lead in delivering content listeners want, shame on us!