Don't be surprised if a TK fan tells you about his new album, which is due out on June 3:
"Interested in winning a flyaway trip to Toby's show at Red Rocks? How about getting a limited print collectible Special Warrior Edition copy of Toby's new studio album, Big Dog Daddy by street date? How'd you like to be set for Father's Day because each CD you order comes with a special Father's Day card from Toby! How about helping to promote our favorite Big Dog, and getting rewarded for your efforts? We've put together the most incredible presale offering in TobyKeith.com's history, and we're proud to let you in on it! Not only can you get a limited print collectible Special Warrior Edition Big Dog Daddy CD, but you could find yourself (and a guest) rockin to Toby's Big Dog Daddy Tour at the Red Rocks Amphitheater in Colorado! We have all that and more at TobyKeith.com with the launch of Operation: Big Dog. "
Get a lesson in using fans to grow a brand from Toby Keith's new website. He writes a pretty compelling promo too!