Mediamark Research has determined that while 59.8% of kids have a CD player in their bedrooms and about 25% have computers in their bedrooms, the top music portal for children is the car radio (cited by 74% = 72% of boys and 76.1% of girls). Approximately 5,400 children responded to the 2005 American Kids Study, questionnaires for which were sent to households with children ages 6-11 that were interviewed for MRI’s Survey of the American Consumer. The survey period was March 8 to August 1, 2005. Among the findings:
* Gaming is the top online activity.
* CD players outnumber MP3 players for music listening
* 70% want to make a lot of money when they are older.
* When asked what they do when TV commercials come on, nearly 60% of respondents say they watch them.
MRI Contacts:
Anne Marie Kelly, VP, Marketing and Strategic Planning, Mediamark Research Inc.: 212-884-9204
Steve Ellwanger, Press Counsel Group: 203-291-6986
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