You Are Not The Only One Getting Tired Of Talk Radio

According to a recent study by Bridge Ratings, Talk stations are beginning to show a more pronounced instability in an area of measurement the company calls the "Passion Index."

Bridge has trended this information since January, 2005 and continues to see attrition among Talk radio listeners as a whole. In its study, trends indicate that favoriteness among Talk radio listeners has been declining over the last nine months while similar scores are increasing among Talk radio listeners' other cume stations.

Nearly one-third of all Talk radio listeners with a favorite talk radio station told Bridge they were spending less time with their favorite station than they were six months ago. Some of the reasons for listening less include:

* Variety of topics - tired of same discussions, 34 percent
* Not as interested in topics as I used to be, 27 percent
* Tired of on-air talk hosts, 15 percent
* Other radio station(s) more interesting/entertaining, 14 percent
* Other media interest (TV, Print, Internet), 6 percent
* Change of personal schedule. Can't listen as much, 4 percent

Members of the study were both Talk radio cumers, those that spend at least five minutes per week listening to a Talk radio station, and Talk radio primaries - those who say their favorite station is a talk radio station.

How current, fresh and topical are your topics these days? There's opportunity in these stats, as long as you aren't guilty of the same thing! Has your content become 'more interesting' lately??