Radio Programming Ideas For Personalities and Programmers, Especially Country Radio Broadcasters.
Tuesday, November 29, 2005
The Annual Post-CMA Awards Sales Bump
Neil Haislop writes to report the CMA Awards created a bump up in album sales for many country artists:
* For instance, in the week after the awards Male Vocalist and Entertainer winner, KEITH URBAN’s "Be Here" experienced a 110 percent increase in sales, jumping from just over 26,000 units to 55,000 albums sold that week. * CMA hosts and Duo winners, BROOKS & DUNN’S "Hillbilly Deluxe" increased a whopping 157.9% jumping from just under 10,000 units to 25,628. * SUGARLAND’s "Twice the Speed of Life" jumped 95.1% from 27,000 to 52,750 in sales. * BRAD PAISLEY’S "Time Well Wasted" bounded up 98.9% from 15,300 to 30,429 units sold. * MARTINA McBRIDE’S "Timeless" jumped up some 30,000 units from 51,673 to 81, 822 for a 58.3% hike. * PLUS, DIERKS BENTLEY’s "Modern Day Drifter" was up 41.9% from 20,663 to 29,323 units sold. * AND GRETCHEN WILSON’S "All Jacked Up" was 44% from 27,290 to 39,393.
There were many more increases thanks to the spike caused by the publicity and viewership of the 39th Annual CMA Awards from New York City. The city itself expected a windfall of revenues from the event of around $30 Million dollars (no figures yet have been released from the city).
One stat it will be VERY interesting to see over time (probably the CMA BOARD will be the first to see that stat, next February): combined country sales post-CMA Awards THIS year, compared to LAST year. That will tell whether the move to New York, which was very expensive for all concerned, was really worth it or not. But, week to week, the uptick in sales is gratifying, no doubt in the meantime.