Radio Programming Ideas For Personalities and Programmers, Especially Country Radio Broadcasters.
Monday, November 14, 2005
KIIS, Los Angeles, Builds TSL With "Points"
The original "Be The XXth Caller" station which has used the Birthday Game more than almost anyone is now encouraging its listeners to listen to amass "points."
Here's the promo, heard on the 102.7 air recently:
A gallon of gas -- $2.50. Average car payment -- $400. Winning a new car just for listening to the radio -- priceless. Fans of KIIS-FM in Los Angeles could find themselves in a hot new ride by the end of 2005. It's the KIIS-FM "Pick Your Ride Raffle." They've teamed up with North County Toyota and the only hard part is deciding which car you want—a 4-Runner, Avalon, Camry, Prius or Tundra.
The only way to win is to be a KIIS Club VIP member and get as many bonus points as you can. Just sign up on the station web site and enter the special "Pick Your Ride Raffle" before January 1. Points can be earned by doing things on the web site and listening to KIIS-FM. The more points your grab, the closer you get to a new Toyota to kick off the new year with.