Reporter Dana Knight at the Indianapolis Star's coverage of the national survey by this Indianapolis-based firm took on a even more interesting feel when reporter Knight included Jeff Smulyan of Emmis Broadcasting as one of his key sources.
"The most important thing is to know if you want people to go through walls for you, you have to show them you'll go through more walls for them," Smulyan said. "Create a culture where people know they will be treated fairly and want to stay."
Employee rankings
A national survey of more than 2,500 employees by Indianapolis-based Walker Information put the workers in four categories:
• Truly loyal: 34 percent feel positive about their jobs and are going to stay.
• Accessible: 6 percent feel positive about their jobs but can't say they will definitely stay due to outside influences, such as children at home or a spouse's mobility.
• Trapped: 28 percent feel neutral or negative about their employer but feel they have to stay.
• High-risk: 31 percent of workers feel negatively about their jobs and are looking to leave.
How would your station do if a reporter locally asked your employees about their loyalty??
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