You Don't Need A Promo Budget

Starting 3/1, KGB/San Diego's 16-year heritage morning team, Dave, Shelly And Chainsaw, started giving away $1,000 every day they're on the air live.

The promotion, The Dave, Shelly And Chainsaw Grand-A-Day, Every Day Giveaway, will run throughout 2005 and www.fmqb.com says it is being financed through listener purchases of the morning show's CDs and DVDs, which includes a 17,000 copy run of the 2004 feature-length comedy film The J-K Conspiracy.

Listeners can enter themselves, friends or relatives by answering "How $1,000 Will Change Your Life," on the station's Web site, www.101kgb.com. The Web site is the only place to enter the contest.